A SaaS launch tracker should connect a planned post to a published URL and a stated reporting period. Use one row per publication, a distinct source label for each channel and separate columns for visits, signup events and your chosen activation event.
Start with the free CSV template, or customize the links below. No email address is required. The starter contains four planning rows and blank result cells; it is an educational worksheet with example.com URLs, not a customer case study or a promise of traffic.
Build your links and download the tracker
Enter the public page you want people to visit. Use one campaign label for this launch and a version label for the post. The tool creates separate LinkedIn, Facebook, Telegram and Tumblr links, then exports them with the planning and measurement columns.
Build your launch links and tracker
Replace the example URL with your public landing page. Inputs stay in this browser; the tool does not visit your URL or publish posts.
Labels use lowercase letters, numbers, hyphens and underscores. Existing UTM labels are replaced.
- LinkedIn
https://example.com/demo?utm_source=linkedin&utm_medium=organic_social&utm_campaign=launch_example&utm_content=post_01 - Facebook
https://example.com/demo?utm_source=facebook&utm_medium=organic_social&utm_campaign=launch_example&utm_content=post_01 - Telegram
https://example.com/demo?utm_source=telegram&utm_medium=organic_social&utm_campaign=launch_example&utm_content=post_01 - Tumblr
https://example.com/demo?utm_source=tumblr&utm_medium=organic_social&utm_campaign=launch_example&utm_content=post_01
Four planning rows, one per channel. Enter actual publication URLs and analytics results yourself. Blank result cells do not mean zero.
The generator prepares links and a file. It does not connect analytics, schedule posts or fill in results. Existing UTM labels on the destination are replaced so an older campaign does not remain attached to the new links. Other public query parameters and the page fragment are retained.
Define the useful action before publishing
Choose the action that demonstrates someone started using your product. For a request-management app, that might be a first saved request followed by a correct status update. For a spreadsheet tool, it could be a workbook created and reopened successfully. Write that definition in the Notes column and check that your analytics can actually report it.
Account creation is a useful intermediate signal. It does not establish that a person completed the product task or became a paying customer. Keep those outcomes separate when the necessary reporting is available.
For a practical first app, follow the service-request walkthrough. For a spreadsheet exercise, the Sheets MCP request tracker uses fictional rows and explicit read-back checks.
Give each publication one evidence row
The CSV includes these groups of fields:
| Fields | What to record |
|---|---|
| Channel and UTM labels | Where the link is shared, the campaign and the post version |
| Landing and tracked URL | The clean public destination and the exact link used in the post |
| Scheduled time and time zone | The intended slot with an explicit zone |
| State and published URL | The current publishing status and the platform's actual permalink |
| Verification method | For example, provider confirmation or an independent check of the public post |
| Sessions and event counts | Observed values from the named reporting period |
| Report from, report to and notes | Dates, activation definition, report scope and unresolved limitations |
Use a separate row when you publish a second post on the same channel. Give it a new version label, such as post_02, while retaining the campaign label if it belongs to the same launch. A follower total belongs in an audience note; it is not the number of people who saw a particular post.
Separate scheduling from publication
In AppStruct Social, select the workspace and the connected channel you intend to use. Prepare the post, paste its tracked link and choose the publishing time and time zone. Available destinations depend on the channels connected to that workspace and their platform requirements.
Keep the row marked scheduled while it is waiting. Change it to published when the publishing system reports completion and returns a permalink. Reopen or refresh the queue before investigating an apparently overdue job so you are checking the current saved state.
Open the destination when possible and inspect the text and link. Record that check separately from the provider's confirmation. If a destination requires a login or cannot be inspected from your browser, retain that limitation instead of marking it independently verified.
For an uncertain send, check the saved state and the destination before repeating it. A second submission can create a duplicate. If a channel requires attention, record the reported reason and resolve that issue before scheduling a replacement.
Import the worksheet into Sheets
You can edit the CSV in a spreadsheet tool that supports CSV import. To use AppStruct Sheets, start an owned workbook and import the file. Inspect the separator and header preview, then check that the result has four planning rows and separate columns for the tracked URL and published URL.
Replace the example.com destination before sharing a link. Fill in your own time zone and schedule. The metric cells intentionally start blank: a blank cell means the result has not been entered, while zero is a measured value for a stated period.
CSV contains values rather than workbook formatting or live analytics connections. Save your edited workbook and reopen it to check the imported rows. If you want to work with an AI assistant, the separate Sheets MCP guide explains finding an owned workbook, reading a bounded range and verifying a proposed change.
Compare a complete reporting period
The utm_source, utm_medium, utm_campaign and utm_content labels help an analytics system identify the link. Google's campaign URL guidance explains manual campaign tagging. The labels do not install analytics or guarantee that every click becomes a reported session.
For each row, enter the same report start and end dates. Record the hostname or property being measured in Notes. If the article and product have separate measurement, say whether the sessions represent article visits or the later handoff into the product; do not silently combine them.
Compare equal, complete periods with matching weekdays when assessing a trend. Record actual publication times so a post with one day of exposure is not treated as equivalent to one that has been live for a week. Leave the current partial day out of a finalized comparison.
Use event counts as event counts. Dividing total signup events by total activation events does not create a joined user cohort. Consent choices, reporting delays, repeated actions and visits from your own team can affect the figures. Keep the original report scope alongside the numbers.
Choose the next change from the observed gap
- Few visits: inspect whether the right audience encountered the material and whether the link works before changing the whole product offer.
- Visits with few signup events: check that the destination explains the same task promised by the post and gives a clear next action.
- Signups with little useful activity: inspect the first product task and its actual completion reporting.
- Useful activity without paid adoption: collect feedback about the offer and the reasons people continue or stop. Usage alone is not revenue.
Use small samples to identify questions to investigate. They are not enough to establish a stable conversion rate, a winning A/B test or a causal SEO improvement.
Keep build and running costs in the app budget worksheet, and use the monetization calculator for clearly stated revenue assumptions. The launch tracker supplies observed publishing and acquisition evidence to review alongside those separate planning tools.